The New Facebook Like Button

Last week, Facebook introduced a new feature called the “Like” button. Any website, outside of Facebook, can give you the option to “like” the page, such as an article or product. If you click the like button, your name and Facebook display photo will be placed onto that page and can be viewed by your Facebook friends if they also view that page. An item will also be placed in your friends’ newsfeed on Facebook.

This is good for business because it acts as a personal reference to the product being sold, or information being provided. It’s good for the site visitor because they can see which of their friends and or colleagues are benefiting from the website.

I think it’s a pretty cool option, which we set it up on a client’s web site – here’s what it can look like. We put the recommendations on the left side of the page (down on the left bottom of the picture)

The downside, or upside, depending on how you want to view it, is that marketers can obtain the information about what kind of pages you like and can better target advertising towards you. At this time, you can choose to not share this information by going into the privacy settings within Facebook and editing the Instant Personalization option.